Identify and develop your experience with the brand

Assignment Help Marketing Management

Reference no: EM13731298

Part 1 - SLP

Identify a brand of your choice and explain how it relates to you. Perhaps, you and/or your family have been loyal to this brand for a large amount of time, and explain why. Perhaps, it is a brand that you wish you could buy, and explain why. etc... Whatever the reasons, you need to provide an explanation in support of your choice.

Identify and develop your experience with the brand. For those who will choose a brand that they have not yet adopted but wish they had, the experience may be made up of anticipation, desire, etc.

Discuss the brand identification elements: For instance what does the brand name evoke (e.g., Lexus conotes luxury, foreign appeal,) to you? Identify symbols associated to the brand. Then, in your opinion, how does the selected brand compare to major competitors?

Part 2 - SLP

To whom is the message targeted?

Who is the message's sender?

What encoding took place?

Describe the message itself (verbal vs. non verbal, paid vs non paid form of communication, personal vs. non personal, etc.)

Clearly identify the medium used to distribute the message (ex: TV, radio, billboard, newspapers, etc.)

How did you decode the information?

Identify the presence and nature of source(s) of noise,

What type of feedback did you give in response to the message?

Part 3 - SLP

What media are used by your organization? Are these mass media or niche media? Identify and explain.

Does your organization use print media? If so, what are the advantages for your organization of doing so? If not, would you recommend that your selected organization use print media? Why or why not?

Does your organization use broadcast media (i.e., radio and/or TV)? If so, what are the advantages for your organization of doing so?

If not, would you recommend that your selected organization use broadcast media? Why or why not?

Does your organization use out-of-home media (i.e., billboards, bus/taxi, etc.)? If so, what are the advantages for your organization of doing so? If not, would you recommend that your selected organization use out-of-home media? Why or why not?

Finally, can you detect any type of attempts at interactivity in your organization's messages?

Part 4 - SLP

Is it involved in any form of stereotyping in its communication? For instance, some brands may tend to show successful women only as being slim, Caucasian, blonde, etc. other brands may use national/racial stereotypes.

Does it target vulnerable groups such as children, the elderly, minorities, developing countries? If so, how does this reflect in their communication messages?

Does it use potentially offensive brand messages, such as sex-related images, taboo topics, subliminal advertising? If so, describe the offensive part(s) of the message and explain what, in your opinion, is offensive.

Reference no: EM13731298

Questions Cloud

The management of trade-offs implied by triple constraint : How does EVM operationalize or put into practice the management of trade-offs implied by the triple constraint discussed since the beginning of the course? Does it allow a balanced appraisal of all three parameters? Why or why not

Explain the pricing strategies that firms use : What pricing and marketing (target market, product, place, and promotion) strategies should the airlines follow? Explain the pricing strategies that firms use

Level in the federal workplace : Consider a change that has occurred (or is occurring) at some level in the Federal workplace (this could be anything from an organizational change within your Branch or Division up to some Government-wide change initiative):

Briefly describe the process of gene therapy : Gene therapy is a major area of research for curing a variety of genetic diseases. Briefly describe the process of gene therapy. Give a specific and detailed example of how gene therapy may be used to solve problems associated with genetic disorde..

Identify and develop your experience with the brand : Identify and develop your experience with the brand. For those who will choose a brand that they have not yet adopted but wish they had, the experience may be made up of anticipation, desire, etc

When a leader refused to change their leadership style : Discuss a situation when a leader refused to change their leadership style or did not recognize a need for change in order to achieve desired results. What were the reasons for the change? What were the results?

What one major organizational subsystem needs : What one major organizational subsystem needs to be changed in RSPS. Justify your choice.

Innovating for emerging markets : Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low costElectroencephalography (EEG) machine in bottom of the pyramid mark..

Evaluate the promotional strategy for a brand : Evaluate the promotional strategy for a brand and What should be the promotional mix AND the advertising mix for Anheuser-Busch

User Account

All Pages