Reference no: EM131047028
Companies that wish to maximize growth and revenue realize that they must market outside their home country. U.S. companies that wish to achieve maximum growth potential must "go global," because 75 percent of world market potential is outside their home country (Keegan & Green, 2013).
Some brands are found in nearly every country and region across the world. Coke, for example is one such brand; McDonald's is another. Both brands and companies manage to maintain their single brand identity on a global basis while catering to a country's individual population and culture. For example, in India, Coca-Cola markets Kinely brand bottled water (Keegan & Green, 2013). Being able to "think globally but act locally" can give a firm, significant, and competitive advantage.
Research an organization based here in the USA that markets products or services to a different country or region. Be careful with your selection of organization! Some companies you may think are owned by the United States are actually not! Your textbook offers a large number of companies from which to select.
Please respond to the following questions and points:
1. Identify the name of the company.
2. Identify and describe the product or products.
3. Identify their target audience both here in the USA and in the global markets.
4. Summarize the four main objectives of their marketing plan.
5. Identify the management orientation under the EPRG framework. Justify your decision.
6. In your opinion, how does this company "think globally and act locally?"
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Appropriate communication techniques to deal with conflict
: What the attendant should have said to allow them to provide quality customer service, deal appropriately with complaints and use appropriate communication techniques to deal with conflict
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Compute the profit consequences of your advice.
: Diagram the strategies, players, and compute payoffs as best you can. Compute the Nash equilibria. What can you do to change the rules of the game to your advantage? Compute the profit consequences of your advice.
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What is the cost of goods sold
: Food and beverage sales for the month are $90,000. Check average is $45. Food cost is 33%, beverage cost is 12%, labor cost is 18%. What is the cost of goods sold?
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What is the cost of goods sold
: At the beginning of the month you have $13,000 in inventory. You purchase $25,000 in goods and your ending inventory is $10,000. Food and beverage sales are $75,000. What is the cost of goods sold?
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Identify and describe the product or products
: 1. Identify the name of the company. 2. Identify and describe the product or products. 3. Identify their target audience both here in the USA and in the global markets.
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What is the nash equilibrium of the game
: What is the Nash Equilibrium of the game?
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Does the ability to move first give the employeran advantage
: If so, how? As the employee, is there anything you could do to realize a higher payoff?
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How the health promotion program was designed
: Describe how the health promotion program was designed to incorporate the elements of this theory. Describe the effectiveness of behavioral theories in bringing about behavior change in a health promotion program.
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Question regarding the professional presence
: Search using individual internet research and complete an essay (in at least 400 words), that investigates a cultural group in your desired field. Describe what the industry group is like in your own words with support from any outside source info..
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