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Identify and describe the major types of markets

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Reference no: EM133591954

Question: Read Chapter 11 on Building Customer Relationships Through Effective Marketing. Then, respond to each of the following questions in one post. Answer the four (4) questions below. You MUST use the material in the chapter to SUPPORT and DEFEND your answers. Answer in your own words as much as possible, and use quotation marks when quoting or closely paraphrasing from the textbook". You MUST write a minimum of 300 words for this post.

- What steps are involved when implementing the marketing concept?

- Identify and describe the major types of markets.

- Describe the environmental forces that affect a firm's marketing decisions and activities.

- What are the major components of a marketing plan?

Reference no: EM133591954

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