Identify and describe the decision-making process

Assignment Help Marketing Management

Reference no: EM132596489 , Length: 2 pages

MKT 200 Introduction to Markting - Emirates College of Technology

Question 1:
Suppose you are planning to buy a Car (for example Performance Car, Luxury Car, Speed Car etc.) in the coming months. Identify and describe the decision-making process you will adopt to help you in your purchase decision.

Question 2:
There are many ways to segment a market, but not all segments are effective. Supporting your answer with real-life example, identify and describe the requirements for effective segmentation

Question 3:
Identify a product you are familiar with. Now, discuss the important decisions involved in the development and marketing of that product.

Reference no: EM132596489

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