Identify and describe the brand elements

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Target Markets

Question 1: Identify and describe two of the brand's target markets.

Question 2: In your description of each market, describe its geographic, demographic, psychographic, and/or behavioral characteristics. For example your brand might pursue a Leisure Transient Market that has these characteristics: millennial (demographic - life cycle), strivers (psychographic - lifestyle), from the USA (geographic - state), seeks free WIFI (behavioral - benefits sought).

Brand Position (1/2 to 1 page)

Question 1: Describe the position of your brand. Start by making a clear, one or two-sentence positioning statement. Then provide some details, including any points-of-parity or points-of difference. Also, write a "brand mantra" for your brand. (See pages 65-67.)

Brand Elements (1 to 2 pages)

Question 1: Identify and describe the brand elements (also known as brand identities). Elements include the brand name, URL, logo, symbols, characters, spokespersons, slogans, jingles, signage, and more.

Question 2: Choose one of the brand elements, and analyze it based on the "criteria for choosing brand elements" as described

Reference no: EM132487038

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