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Identify and describe target market

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Reference no: EM13873258

Website development process.

Discuss the Website Development Process:

1. Establish site objective-marketing

2. Identify and describe target market-market

3. Design site content and navigation structure-marketing with the aid of information architects

4. Conduct usability tests-a marketing task in cooperation with the technicians.

5. Deploy and tune site-a technical task

6. Measure and evaluate site effectiveness-marketers are responsible for the business effectiveness of the site; technicians for its smooth functioning

Refine and improve site effectiveness-both marketers and the technical experts should be engage in a program of continuous improvement of site effectiveness.

Reference no: EM13873258

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