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1.Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems.2.The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. 3.In each of the following situations, identify the fun- damental source of the marketing problem or oppor- tunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem.a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a mal- function of the equipment that mixes anti-algae compound resulted in a batch of the product that not only inhibits algae growth but also causes the pool water to turn a beautiful shade of light blue.b. The MBA director of a local college recently extended offers to 20 promising students. Only five offers were accepted. In the past, acceptance rates have averaged 90%. A survey of non- acceptors conducted by the director revealed that the primary reason students declined the offer was their perception that the college’s course requirements are too \restrictive." c. Chocoholic Candy Company has enjoyed great success in its small regional market. Management attributes much of this success to Choco- holic’s unique distribution system, which ensures twice-weekly delivery of fresh product to retail outlets. The directors of the company have in- structed management to expand Chocoholic’s geographical market if it can be done without altering the twice-weekly delivery policy.
Articles from academic journals (i.e. Harvard Business Review, Journal of Healthcare Marketing, Journal of Marketing, Journal of Consumer Behavior, etc.) that deal with the topic of using the Internet for health care marketing.
Prepare an outline Marketing Audit and set Marketing Objectives for a service offering
complete a market segmentation of no more than 1400 words for your buyers. be sure to include the followingdetail the
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What deceptive marketing practices have you personally witnessed
review the ethisphere institutes list of the worlds most ethical companies research a sampling from the organizations
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in a 250-300 word response relate an organizational example of the use or lack of use of ethical standards in
Explain the five categories of primary revenue models and explain why the selected company fits the category in which you placed it
1. analyze the growing consumer demographics in a diverse u.s. society in terms of consumer satisfaction with health
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