Identify and describe four trends in macro environment

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Question: Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry in Ethiopia. For each of the trends you have to:

a) briefly explain the trend

b) describe the impact of the trend on the industry

c) Highlight the implications that the trend has on the marketers in the chosen industry.

Reference no: EM131600714

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