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Identify and describe company market

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Reference no: EM132491347

Question 1: Briefly describe the customer oriented segmentation and targeting process, acknowledging its relevance to B2C and B2B marketing.

Segment evaluation (approx. 1000 words - 500 words on B2C & 500 words on B2B)

Question 1: Identify and describe company's market, acknowledging the various existing and potential B2C and B2B customer segments in terms of ‘typical' market segmentation dimensions (e.g., behavioural, psychographic and profile data for consumer markets, and in terms of micro and macro segments for organisations).

B2C target (approx. 500 words)

Question 2: Identify and describe the specific B2C niche customer segment for the company marketing team to focus on.

Question 3: Explain the rationale for its selections in terms of distinctiveness / size / accessibility / stability / match with the company strategic orientation.

Question 4: Outline the buyer behaviour concepts and theories* relevant for further investigation (you will apply these in assignment 2) to ensure an effective buyer behaviour focused marketing mix can be developed.

B2B target (approx. 500 words)

Question 5: Identify and describe a specific B2B niche segment for the company marketing team to focus on.

Question 6: Explain the rationale for its selections in terms of distinctiveness / size / accessibility / stability / match with the company strategic orientation.

Question 7: Outline the buyer behaviour concepts and theories* relevant for further investigation (you will apply these in detail in assignment 2) to ensure an effective buyer behaviour focused marketing mix can be developed.

Attachment:- B2C.zip

Reference no: EM132491347

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