Reference no: EM131403965
Assignemnt
Choose either the Marketing Profile or Financial Profile
Marketing Profile (You cannot select Apple)
Choose a branded product and identify and describe its general marketing profile.
• What are their products or services?
• Who is the target market?
• Identify some of their competing products
• In general terms, what are their:
o pricing strategies (Think BMW versus Kia)
o distribution channels (Think Amazon vs QVC vs Target)
o marketing communication strategy (Think TV vs Magazines vs Facebook)
• Include any other marketing observations you identify.
Not longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
Financial Profile (You cannot select Apple)
Choose a publicly traded company and complete the following:
• Company name
• Stock symbol
• Industries in which the company competes
• Exchange where the stock trades
• 52 week high, 52 week low
• Average daily volume
• Weekly closing price for the last 5 weeks
• General information about the company (What do they do?)
• Basic financial information about the company (Annual Revenue, Annual Profit or Loss)
• Recent development(s) (e.g. a new product, management change, etc.)
• Prospects (Anything in the near future we might expect to see happen?)
• Personal appraisal (Your final thoughts).
• No longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
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