Identify and describe and segment the market

Assignment Help Marketing Management
Reference no: EM13945022

In this assessment you are to consider a product or service that you think may have a good potential market. It may be an existing product, a slight twist on an existing product in the market or an entirely new product. You are free to choose the product or service. You are to identify, describe and segment the market and can use whatever information you can gather from sources available from the internet, associations, vendors, customers and regulatory bodies. Select three target segments and create a consumer profile of each segment using the best available information. The segments must meet the criteria of a useful segment. Determine their positioning strategy and write an implementation plan. Create a presentation of the segmentation exercise and implementation plan. Finally, you are required to present individually to the assessor.

Reference no: EM13945022

Questions Cloud

Identify entities that relevant for a system to manage seamm : Identify the entities and relationships that are relevant for a system to manage SEAMM. Develop a data dictionary (catalogue) and create an E-R diagram.
Write c++ program that includes a suitable hashing function : Write a C++ program that includes a suitable hashing function and hash table to store this list of countries into your hash table
Quality specification highlighted by customers : Quality specification highlighted by customers: Firstly we would be resolving delivery time that is 1.5 days than benchmarked date by checking up with delivery driver and managing team also may use express delivery method.
Program that help an elementary school learn multiplication : Computers are playing an increasing role in education. Write a program that will help an elementary school learn multiplication
Identify and describe and segment the market : You are to identify, describe and segment the market and can use whatever information you can gather from sources available from the internet, associations, vendors, customers and regulatory bodies.
Sources of national statistics on crime rates : In the U.S., there are two sources of national statistics on crime rates: (i) the FBI's Uniform Crime Reporting Program, which publishes summaries on all crimes reported to police agencies in jurisdictions covering virtually 100% or the population..
Is it possible to increase/decrease the diameter of circle : GeneralPath star = new GeneralPath(GeneralPath.WIND_EVEN_ODD, xPoints.length); // create GeneralPath object
Problems in investigating system requirements : One of the toughest problems in investigating system requirements is to make sure they are complete and comprehensive.
Confidence interval estimate on the fare : Develop a 94% confidence interval estimate on the fare between the two airports for XYZ. Develop a 98% confidence interval estimate on the fare between the two airports for XYZ.

Reviews

Write a Review

Marketing Management Questions & Answers

  How would you price it to achieve your objectives

How would you price it to achieve your objectives? Describe the pricing strategy you would use to introduce your product to the market, and why you selected that strategy over other options. Is your choice a long-term or short-term strategy

  Why do you think the altria group made kraft its own company

Visit the domestic and international web sites of Kraft Foods (www.kraft.com) and Philip Morris (www.philipmorrisusa.com). Why do you think the Altria Group made Kraft its own company

  Identify the role of consumer involvement applicable

Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making

  Explian new product development and the product life cycle

New Product Development and the Product Life Cycle, Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry

  The president of xyz manufacturing company of buffalo

The president of XYZ manufacturing company of Buffalo,New York, comes to you with a license offer from a company in Osaka. In return for sharing the company's patents and know-how, the Japanese company will pay a license fee of 5 percent of the ex-fa..

  Examine the fundamental rationale behind corporations

Examine the fundamental rationale behind corporations' decisions to pay executives such high salaries. Judge whether the mandate under Section 951 of the Dodd-Frank Act sufficiently protects stockholders' rights and interests from been abused by b..

  Calculate the breakeven point for a private

Calculate the breakeven point for a private, upscale K-8 (Kindergarten through 8th grade) academy with the cost structure listed below. Assume that tuition (i.e., the price) is $5500 per student. Note: be sure to round up to the nearest who..

  What changes will you make in future quarters

What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc. (MM) playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). What changes will you make in future qu..

  Describe the marketing research process and market

assume you are a chief administrator of a health care organization. you are having a meeting with the board in two

  Explain internet and social interaction

Explain Internet and social interaction and What can be done to make the Internet do a better job of facilitating social interaction

  Use the sixth edition of the apa manual as your standard

using the provided template for the project management plan prepare the introduction section. for this assignment you

  Marketing plan-the waters bottling company

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company's success

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd