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In this assessment you are to consider a product or service that you think may have a good potential market. It may be an existing product, a slight twist on an existing product in the market or an entirely new product. You are free to choose the product or service. You are to identify, describe and segment the market and can use whatever information you can gather from sources available from the internet, associations, vendors, customers and regulatory bodies. Select three target segments and create a consumer profile of each segment using the best available information. The segments must meet the criteria of a useful segment. Determine their positioning strategy and write an implementation plan. Create a presentation of the segmentation exercise and implementation plan. Finally, you are required to present individually to the assessor.
How would you price it to achieve your objectives? Describe the pricing strategy you would use to introduce your product to the market, and why you selected that strategy over other options. Is your choice a long-term or short-term strategy
Visit the domestic and international web sites of Kraft Foods (www.kraft.com) and Philip Morris (www.philipmorrisusa.com). Why do you think the Altria Group made Kraft its own company
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making
New Product Development and the Product Life Cycle, Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry
The president of XYZ manufacturing company of Buffalo,New York, comes to you with a license offer from a company in Osaka. In return for sharing the company's patents and know-how, the Japanese company will pay a license fee of 5 percent of the ex-fa..
Examine the fundamental rationale behind corporations' decisions to pay executives such high salaries. Judge whether the mandate under Section 951 of the Dodd-Frank Act sufficiently protects stockholders' rights and interests from been abused by b..
Calculate the breakeven point for a private, upscale K-8 (Kindergarten through 8th grade) academy with the cost structure listed below. Assume that tuition (i.e., the price) is $5500 per student. Note: be sure to round up to the nearest who..
What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc. (MM) playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). What changes will you make in future qu..
assume you are a chief administrator of a health care organization. you are having a meeting with the board in two
Explain Internet and social interaction and What can be done to make the Internet do a better job of facilitating social interaction
using the provided template for the project management plan prepare the introduction section. for this assignment you
You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company's success
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