Reference no: EM133019764
Introduction to Chanel
Chanel is a French luxury fashion house that was founded by Coco Chanel in 1910. It focuses on women's high fashion and ready to wear clothes, luxury goods, perfumes and accessories.
The company is currently privately owned by the Wertheimer family This is one of the last family businesses in the world of fashion and luxury with revenues of €12.8 billion (2019) and net income €2,14 billion (2019).
Chanel - Case Study To complete this assessment task you are required to design an information system for Chanel to assist with their business. You have discussed Porter's Value Chain in class and you should understand the primary and support activities within businesses. For this assessment you need to concentrate on Marketing and Sales and how Chanel cannot survive without a Digital Strategy.
Figure 1: Porter's Value Chain Model
Read the Chanel case study which will be distributed in Class during Module 3.1. Visit these websites - to understand the business and where you, as consultants, can add value by improving their information systems in marketing and sales.
Based on the information provided as well as your own research (reading!) into information systems write a report for Chanel to assist them in developing a ‘Digital Strategy' to develop insights for their marketing and sales especially in online sales.
Please structure the group report as follows:
1. Title page
2. Introduction - (100 words)
3. Background to the issue you plan to solve (100 words)
4. (400 words) Identify and articulate the case for a Digital Strategy at Chanel (based upon the data do you as a group of consultants agree or disagree)
5. (500 words) Research the issues at Chanel and present a literature review - discuss the marketing and sales data analysis needs and the range of BI systems available to meet these needs.
6. (500 words) Recommended Solution - explain the proposed Digital Strategy and information (3) systems and how it will assist the business. You may use visuals to represent your ideas.
7. Conclusion (100 words)
8. References (quality and correct method of presentation. You must have a minimum of 6 references)
Attachment:- Channel Case Study.rar
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