Reference no: EM132156661

Assignment - Proposal and Report

Individual

Proposal - 500 words Report - 2000 words

This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study
b) Demonstrate research skills and referencing appropriate to the level of study
c) Critically analyse texts and/or multi-modal material in a business context
d) Identify and apply effective communication methods within a business and academic environment
e) Evaluate the use and importance of technology in presenting business communication

In the second port of the assessment you must write the report in no more than 2500 words.

Use the following structure for designing your proposal (bullet points of what will be included in each element will suffice):

- Introduction - state the purpose of your proposal and list any assumptions or limitations under which your proposal is to be read

- Background - use the research you conducted in assessment 1 to clarify the topic further and state how you will apply the evidence you gathered

- Context - provide a context of the organisation that you will use in your report to demonstrate relevance or to implement your chosen strategy

- Proposal - provide a high-level outline that shows what you are intending to include in your report

The proposal document serves to provide you with a blueprint of the content for the report you will write. Following the structure from module 2, write the report. It is expected that you will demonstrate:
- A comprehensive understanding of the topic you have chosen
- Evidence of research and application of reliable and relevant evidence
- Critical analysis and the ability to develop coherent arguments
- Effective communication in the form of professional writing skills, presented in a report format, and
- Effective referencing skills