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There are steps of positioning when launching the new product of lifebuoy Femme
Explain of steps of positioning
Support appreciate suggestions
Step 1: Identify and analyse competitor brand
Step 2: Identifying the key determining attributes
Step 3: Gather information about the competitors key determinant attributes
Step 4: Evaluate the current position of brands in visual manner
Perceptual map
Value curve
Step 5: Determine the consumers preferred combination of attributes
Steps 6 : Consider fit of possible positions according to customers needs and segments attractiveness
Steps 7 : Creating the positioning statement
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