Identify and address any issues on their website

Reference no: EM133540713

Question: TechX2 is a (fictional) e-commerce company that specializes in selling various types of technology products online. Despite having a strong online presence, the company has been experiencing a decline in website traffic and sales over the past few months. The management team has noticed that the bounce rate, exit rate (the percentage of visitors who exit a website from a specific page), and cart abandonment rate (the percentage of visitors who add products to their online shopping cart but leave the website before completing the purchase) have increased significantly, and they suspect that the website's user experience may not be optimal, leading to a drop in sales. As a result, the management team wants to develop a new web analytics strategy to identify and address any issues on their website.

Reference no: EM133540713

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