Reference no: EM132250858

You will complete a 2500-word marketing plan that will communicate the following: you need to identify an umbrella brand as the owner / marketer in the united arab emirates ( dubai). For this purpose, you will choose an existing brand and analyze its current marketing situation. Such analysis will include current consumer and industry brand perceptions, the competitive marketing environment, demand characteristics, and the potential target market. Next, you will develop a description of the innovation, assess its target market characteristics, formulate a positioning strategy, and develop a budget for the launch of your product. Your Marketing Plan should cover all elements of the marketing mix including the allocation of resources and an implementation and campaign evaluation plan. Additionally you need to create an advertisement for the launch of this new product. It can be a video, poster, text etc.. Introduction of the company Mission, Vision, Goals Current Marketing Mix Analysis (4P’s) SWOT Analysis PESTLE Analysis Segmentation, Targeting, Positioning Analysis New Product T arget New Product STP Analysis Launching of the Product Conclusions

Note: You have to choose a company from the united arab emirates like emaar or an Emirati School and not an international one and also specify the new product or service they need to implement.