Identify an international company or brand of your choice

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Reference no: EM133339508

Questions: Identify an international company or brand of your choice which has entered the British market. Conduct a primary or secondary data collection to explore their marketing strategies (i.e. 4Ps or 7Ps, which may also include strategies such as product packaging and branding etc. ) in the British market. In particular, you need to explore:

(a) Their adaptation and/or standardisation strategies in the British market.

(b) Whether these strategies are different to the ones used in other international markets. Why and/or why not?

(c) The challenges of adaptation and/or standardisation strategies used in the British market compared to other international markets.

(d) Critically discuss the similarities and differences between the standardisation and/or adaptation strategies used by your chosen brand or company in the British market and by its major competitor

Reference no: EM133339508

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