Identify an existing franchised hospitality operation in

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Reference no: EM13382847

Identify an existing franchised hospitality operation in your area (applebees.) Ideally, this operation would be in business for several years and generally deemed to be successful. Conduct a background research on the parent company and the franchisee's company and analyze whether they are a good fit for each other? Provide a rationale to support your answer.

Next, create an analysis report on the identified operation and evaluate the SDS of the business. In your report, answer the following questions:

Does the SDS appear to establish a competitive advantage for the outlet? How?
Can you easily identify who the target customer is for this franchise? How? In your opinion, are the target customers being reached? Provide a rationale to support your answer.
In your opinion, is the market being served appropriately? If yes, how? If no, why?

Summarize your answers and support the summary with a conclusion. In addition, provide suggestions to how the franchise can grow and gain market share.

Reference no: EM13382847

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