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Identify an appropriate competitive set

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Please help me to solve/explain these 2 exercises.

1. Choose a Hospitality business (hotel, restaurant or attraction). Identify an appropriate competitive set (3 competitors) for the business you have chosen and create 2 medium to long term strategies your chosen business could use to take away market share from the identified competitors. Do not use their existing strategies; you must design your own, based on your own research into the potential strengths of the business. 

2. Choose Hospitality related examples and briefly describe three situations - a recent merger, a recent acquisition and a strategic restructuring. List 2 positive and 2 negative outcomes for each and provide critique/commentary for each. How might these positives and negatives affect possible strategies?

Reference no: EM133047383

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