Identify an ad uses a celebritys endorsement effectively

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Assignment:

1. Go online and research a ?rm similar to Kraft, General Mills, Ford, or Burger King to ?nd out what kinds of consumer-oriented promotions the company is conducting for its various brands or individual products. Which promotions seem the most appealing to you as a consumer? Why? .

2. Food manufacturers often set up tables in supermarkets and offer free samples to shoppers, along with coupons for the promoted items. Sometimes restaurants offer free coffee or drink re?lls. What other products might lend themselves to sampling? Make a list. Pick one of the items and come up with a sampling plan for it. Where and when would you sample? To whom would you offer samples?

3. Select a print advertisement that catches your attention and analyze it according to the AIDA concept (attention, interest, desire, action). Identify features of the ad that catch your attention, pique your interest, make you desire the product, and spur you toward a purchase.

4. Select two different advertisers' TV or print ads for the same product category (cars or soft drinks, for example) and decide what emotion each appeals to. Which ad is more effective, and why?

5. What are some bene?ts and drawbacks of using celebrity testimonials in advertising? Identify an ad that uses a celebrity's endorsement effectively and explain why?

Reference no: EM133223300

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