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Identify all the key concepts that relate to the main idea

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Reference no: EM133270362

Task - A concept Map using "Similar Web Analysis"

A concept map is a diagram or graphical tool that visually represents relationships between concepts and ideas. Most concept maps depict ideas as boxes or circles (also called nodes), which are structured hierarchically and connected with lines or arrows (also called arcs). These lines are labelled with linking words and phrases to help explain the connections between concepts. Concept maps are visual representations of information. They can take the form of charts, graphic organizers, tables, flowcharts, Venn Diagrams, timelines, or T-charts.

Design a concept map based on the data collected from the chosen companies. Use the Alexa/Similar Web tool to draw a competitive analysis of four different multinational organizations. Make sure all four organizations belong to the same industry vertical.

Use the Alexa/Similar Web tool (https://pro.similarweb.com/) to draw a competitive analysis of either an industry overall or a specific company for conducting the analysis. You must select at least four different industries or multinational organizations for your study. Please note: If selecting organizations make sure all four organizations belong to the same industry vertical.

Conduct any of the below two levels of analysis:

Web Industry Analysis (for industry research) or Website Analysis (Company Research)
App Category Analysis (for industry research) or App Analysis (Company Research)

Choose the industry or company's website that you wish to analyze and create web visibility and competitive analysis chart for the same. Submit a report with screenshots and your own analysis.

Web analysis connecting to search engine optimization efforts and search engine marketing efforts to be included in the report. Appropriate screenshots and interpretations must be given.

Choose the company's website that you want to analyze and create web visibility and competitive analysis chart for the same. Submit a report with screenshots and your own analysis explaining the selected performance metrics in the report document.

Recommendations to improve the web performance of the selected company's websites must be incorporated in the report.

Steps for creating a concept map-

Identify the focus question or main topic-think about the problem or issue you want the concept map to resolve. This idea should connect to all others on your map and will guide the hierarchical structure. The focus here is on the digital metrics of the chosen company's websites.
Identify all the key concepts that relate to the main idea you identified. Order them with the most general concepts first and the more specific concepts last. This list is referred to as the parking lot. Focus on the metrics used for assessing the performance of the chosen company's website.
Create a preliminary concept map linking the concepts together. Remember to add linking words or phrases on the lines to demonstrate how the concepts are related.
Add cross-links to connect concepts in different domains. (Comparative analysis of the chosen company's website data gathered from similar web analysis)
Continually revise your concept map as needed.

Reference no: EM133270362

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