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Assignment:
1. SoulCycle's spinning classes (that is, their indoor cycling fitness classes) are an example of a new product that was adopted quite rapidly. Identify two factors that affect the diffusion of innovation and explain how each factor may have helped or hurt the diffusion of SoulCvcle.
2. SoulCycle continues to grow rapicly.
a. After having established its product on the east and west coasts, which product growth strategy is SoulCycle currently using? Justify vour answer.
b. Name and describe one additional product growth strategy SoulCycle could use. For this strategy, describe a specific.
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