Identify actionable relationships based on their willingness

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Reference no: EM133653553

Experiment Summary: Testing Relationship Strength at Sephora

What Are We Testing? We are testing whether key relationships at Sephora are at a point where they can be translated into actionable steps.

Experiment Summary: We will call 10-12 key beauty influencers, brands, and tech providers, asking if they are willing to take a specific small action that benefits both parties. This experiment aims to assess the current actionability of these relationships.

Measure of Success:

Quantitative: Success if a majority agrees to the specified action.
Qualitative: Identify actionable relationships based on their willingness to participate.
Outcome: The outcome focuses on the identification and recording of actionable relationships, providing insights into the real-world strength of Sephora's relationships.

What Did We Learn? The experiment will reveal if assumed actionable relationships align with reality. If not, we'll determine whether the hindrance is a timing issue rather than a benefit-related concern, guiding strategic adjustments.

Reference no: EM133653553

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