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Identify a variety of scholarly and popular writings

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  1. Identify a variety of scholarly and popular writings about your company, as well as at least two significant companies in the same industry.
    1. Seek out scholarly journals, reputable trade magazines, official company reports from websites, newspapers, etc.
    2. Review and summarize the key points of at least 5 sources about your company, and at least 5 sources combined about two of its competitors. Remember that your goal is to gather enough information to paint as complete a picture as possible, so you may need more than 5 sources for each part.
    3. Include in each review the focus and value of the information it contain
    4. Remember, you are not repeating all the information itself, but rather identifying and contextualizing the sources whose information will eventually go into that report.
    5. Organize your reviews in a logical and flowing manner. You should write your literature review in such a manner that it focuses on your company, its issues, or its competitor's comparative issues so that you can subsequently incorporate it into your final paper.

MY selected company is big rock brewery inc beverages

Reference no: EM133038752

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