Reference no: EM13944409
This task is designed to develop your critical analysis and research skills. You are required to prepare a Situational Analysis of the internal and external environment relevant to a tourism or hospitality enterprise related to your specific interest in tourism and hospitality (e.g. hotel or accommodation operation, destination management organisation (DMO), tour operation, attraction, gastronomic enterprise, conference or event). You are required to critically read and contrast your findings to important theories and concepts introduced in Topics 1 to 3.
Note: This Situational Analysis will inform the development of a Market Segmentation Analysis (Assignment 2) and Marketing Strategy (Assignment 3) for your selected enterprise.
Instructions:
1. Identify a tourism or hospitality enterprise that you are familiar with (e.g. that you work for, or have a good understanding of its operations) and that is related to your specific interest in tourism and hospitality (e.g. DMO, tour operation, attraction, accommodation operation, gastronomic enterprise, conference or event).
Note: It is your responsibility to identify a suitable enterprise for your assignment work in this unit in Week 1 of the Session. It is strongly recommended that you select an enterprise that is relevant to your Masters degree program.
2. Send an email to your lecturer, stating the name of the enterprise, its location, and a 200-word explanation (not included in word count for this assignment) outlining the reasons why you are familiar with this enterprise, and why you consider that it would be suitable to use as a case analysis for your assignment work in this unit. This explanation must be emailed to your local lecturer by 5 pm Wednesday Week 2. Your local lecturer will email approval for you to proceed with your Market Situational Analysis by 5 pm Friday Week 2.
3. Source relevant consumer and market research that is relevant to your selected enterprise and answer the following questions based on your analysis and interpretation of this information and the interview. For each of your answers you are required to contrast your findings to important concepts and theories identified in academic literature introduced in Topics 1 to 3.
Product and Experience Analysis - prepare an analysis of the product/s and experience/s, currently offered by the enterprise. As part of your analysis, explain the current distribution process for the enterprise's products and experiences, and also consider how they contribute to the destination experience in which it is located. (500 words)
SWOT Analysis - prepare a SWOT analysis that provides an overview of your selected enterprise's strategic position. (500 words)
Environmental Scan - prepare an analysis of the external environment relevant to your selected enterprise. This should include identification of direct competitors and their positioning within the marketplace. (500 words)
Appendices - you should attach any relevant data that supports your analysis as appendices.
|
What does aristotle have to say about politics
: What does Aristotle have to say about politics? How does this relate to his ideas about ethics, education, family life, etc.?
|
|
Evaluate the leadership decision
: Your project must include the following: •Research a leadership decision that was ineffective or did not lead to desired results. •Evaluate the leadership decision including why and how it was made.
|
|
Describes the wide variety of dog species
: Which of the following concepts best describes the wide variety of dog species we observe, ranging from the domesticated golden retriever or the basset hound, to the wild dogs of Africa, to foxes
|
|
How definition of happiness is different than philosopher
: What do you think of Aristotle's conclusion that the good life is a life of intellectual contemplation? Are there other ways of life that could bring happiness?
|
|
Identify a tourism or hospitality enterprise
: Identify a tourism or hospitality enterprise that you are familiar with (e.g. that you work for, or have a good understanding of its operations)
|
|
What is padgetts tax basis in the land
: What is Padgett's tax basis in the land? If Padgett sells the land several years later for $300,000, how much tax gain will Nova and Oscar report?
|
|
Majority of americans find gay-lesbian relations
: Does this sample provide evidence that the majority of Americans find gay/lesbian relations "morally acceptable"? Describe how you could generate a single randomization sample in this situation, and identify the statistic that you would calculate ..
|
|
Explain process of photosynthesis and why it is important
: Explain the process of photosynthesis and why it is important. What happens during photosynthesis in areas that have a change of seasons
|
|
What is the value of the maximum flow
: Here is a flow network. Trace the execution of the Edmonds-Karp algorithm to find the maximum flow. Draw a separate picture for each augmenting step - clearly showing the residual graph and the flow network. What is the value of the maximum flo..
|