Identify a successful retail business in your community

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1. What kind of marketing channel functions can be performed over the Internet? Why do you think so?

2. Decide which distribution intensity level – intensive, selective, or exclusive – is used for the following products, and why? (a) Land Rover sport utility vehicles, (b) M & M’s, (c) special edition Barbie dolls.

3. Assume that you are the marketing manager of a hospital. Write a report indicating the distribution functions that concern you. Discuss the similarities and dissimilarities of distribution for services and for goods

4. Identify a successful retail business in your community. What marketing strategies have led to its success?

5. How can a company create an atmosphere on its Web site? Visit the pages of some of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet

Reference no: EM13264426

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