Identify a software that will be able to extract

Assignment Help Management Theories

Reference no: EM133617530

Question: Students will assume the role of a newly recruited Marketing Research Manager who will be required to identify a software that will be able to extract and analyze social media data from the internet to conduct sentiment analysis similar to MaxQDA The software chosen should be in the form of a recommendation to the company's board of directors and should suggest what metrics can be derived from the software. The board of directors should be convinced that they will benefit from the software and possible ROI within a 3 year period.

Reference no: EM133617530

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