Identify a set of avoidance groups for your peers

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Question: 1. Choose 10 people and ask them about their latest major purchase of a product or service. How did they decide that they needed that product or service? What made them choose the brand? Were they influenced by the views of an opinion leader in their decision-making process?

2. Identify a set of avoidance groups for your peers. Can you identify any consumption decisions that you and your friends make with these groups in mind?

Reference no: EM131848286

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