Reference no: EM133670179
Question: Students are required to reflect upon your own service experiences from a real customer perspective and then link one of these experiences to any one relevant service concept (such as and not limited to: Service Design and encounter, Service Marketing, Empowerment, Leadership, Service Quality, Technology etc) learned in this subject.
Student will then develop a report worth 1500words sharing their service experience while linking theory to practice and providing specific guidance to managers on how to use the service concept in practice.
You are required to do the following in this assessment task:
1. Identify a service experience based from the viewpoint of the customer.
2. Introduction to your service experience, and how it connects to your allocated service concept. Literature needs to be used to support discussion
3. Provide recommendations to managers on how to use a service concept in practice. Any hospitality and tourism related examples can be used; airline, hotel, food & beverage or any other businesses
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