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Identify a relatively new product category

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Reference no: EM13514227

Branding

Identify a relatively new product category (such as e-readers).

 

-Then, evaluate the brands among the different companies competing in this category.

-Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio.

-In the context of this company, analyze the use of single branding, family branding, and brand extension.

 

On the basis of your analysis, create a 2-page report in a Microsoft Word document. On a separate page, cite any sources using the APA format. **Assure that there is an introduction & conclusion paragraph.** Please no borders**

 

 

Reference no: EM13514227

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