Identify a recent example of a firm that was cited

Assignment Help Operation Management

Reference no: EM132082862 , Length: word count : 300

Discussion-Marketing Plans and Customer Satisfaction

Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

Discuss implementation activities that positively impacted customer satisfaction.

Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers' responses.

Write your initial response in 300-500 words.

Reference no: EM132082862

Questions Cloud

The importance of companies embracing social media : Potential examples include the importance of companies embracing social media, advertising through social media, policies involving social media.

Discuss monitoring activities for internal controls at work : Discuss monitoring activities for internal controls at work. What is the difference between a general control and an application control?

Determine what will the fixed costs be : Stites Corporation will make $100,000 if it sells 8,000 bathtubs for $200 per unit. If the contribution margin is 30%, what will the fixed costs be?

State steps taken by international labour organization : Briefly state the steps taken by International Labour Organization(ILO) to eliminate child labour in the light of above statement

Identify a recent example of a firm that was cited : Identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan.

Create an executive summary powerpoint presentation : The ability to present one's findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

What is the market share for the organization : Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace?

How should the company measure organizational performance : How should the company measure organizational performance? How will the company examine what progress is being made toward the stated objectives?

Elements of an effective job interview : You will need to prepare for this forum discussion by researching the internet for elements of an effective job interview.

User Account

All Pages