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Question: In two pages, In order for products to be successful in global markets, considerable research must be conducted to ensure the product will meet the needs of locals. Marketers must modify the 4P's to meet the needs of locals they must also consider language, customs, traditions, norms, etc. Identify a product that's been successful in a foreign market. In your analysis be sure to discuss how the 4P's were modified and any other significant changes made to ensure success.
The 4 P's or marketing mix refers to product, price, place (how the product is distributed and accessed by consumers), promotion (how the product is communicated to consumers using advertising, social media, TV, radio, etc.)
Gladwell argues that marketing research techniques like focus groups are not effective because we usually react to products quickly and without much conscious thought. So, it's better to solicit consumers' first impressions rather than getting the..
Using Boston Consulting Group Matrix (BCG), outline, appropriate marketing strategies for your new product at each stage of its life-cycle.
Create a very brief overview of 2 different marketing campaigns by matching a celebrity of your choice with a product of your choice. Do not use any celebrity/product match that currently exists, to your knowledge. In other words, play matchmaker ..
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.
Outline all the steps (in order) that would need to happen to develop Mercedes-Benz print ad from beginning to end.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. = Also explain the decision-making process you experienced as a consumer when choosing this product or service.
Calculate the NPV and IRR for each type of machine, and decide which to recommend.Marvin Industries must choose between an electric-powered
Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.
Find What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying?
Analyze Apple's current overall marketing strategy. Recommend actions that Apple can take in order to improve its competitive advantage in global marketplace.
Find a list of the members of the board of directors for your firm. How large is the board? How many independent (non-employee) members are on the board?
Expand into new markets: Apple should explore opportunities to expand its presence into new markets, leveraging its existing products.
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