Identify a product that would belong to each particular

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Question: Read the chapter on Product and Review the PowerPoint slides. Focusing on Product: 1. Identify the 4 classifications of consumer products Then for each of the classifications, a) describe the consumer behavior b) describe the role of marketing (the 4P's) for each classification. c) Identify a product that would belong to each particular classification 2. Why are consumer products classified and what benefit does this provide for marketers?

Reference no: EM133589002

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