Identify a product or service that your company provides

Reference no: EM13950131

Identify a product or service that your company provides. First, consider the product/service from the emotional perspective. What emotion does this product/service elicit from your customers? Does your company use emotions or provide emotions? Secondly, what is the price elasticity of the product or service? Explain. Lastly, consider the product/service from the "last mile" perspective. What does the customer experience look like? Does your company focus on the "last mile"? If so, provide specific examples. If not, what recommendations do you have for evaluating and improving the customer experience?

Reference no: EM13950131

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