Reference no: EM131427142
Assignment: Qualitative Focus Group Research Discussion
Select a local company and one of its products or services.
Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do the following:
• Identify a problem or opportunity that may be facing that product or service.
• Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product or service. The better you define them, the better the screener will be at recruiting the right people for the focus group.
• Develop one overarching goal for the research.
• Develop a discussion guide/script or exercises that will elicit the information needed to address your informational goal. Questions should be open-ended to encourage dialogue among the focus group participants.
Format the assignment consistent with APA guidelines.
|
Discuss how this has directly affected american workforce
: How likely are lower-level employees going to be invited to the upper floors of the C-level executives? Formality is a key factor in this environment. Are executives addressed by the first name, or their last name?
|
|
Is the information contained in the articles reliable
: Provide your opinion on one of the following issues, in at least 50 to 75words.Healthcare system,Climate change,National debt.Ask your instructor for approval of a social, political or educational issue.Locate two articles from the University Library..
|
|
Compute the return variance of the $4 billion in abco stock
: Assuming that the three economic scenarios are equally likely, compute the return variance of the $4 billion in ABCO stock for each of the six possible pairs of subsidiaries remaining.
|
|
Calculate individual expected returns for each subsidiary
: Calculate implicit portfolio weights for each subsidiary and an expected return and variance for the equity in the ABCO conglomerate.
|
|
Identify a problem or opportunity that may be facing
: MKT 571- Identify a problem or opportunity that may be facing that product or service. Develop one overarching goal for the research.
|
|
Describe how the supply chain of this company contributions
: The research paper should be completed around information on a company of your choice. The research on the company must:· Include a brief summary of the organization. Explain how the processes of transportation economics play a maj..
|
|
Develop strategy for attracting target audience to business
: Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts.
|
|
What is the average return per year for the two year period
: Sara decides to buy a 6 percent, 10-year straight coupon bond for $100, which pays annual coupons of $6 at the end of each year. At the end of the first year, the bond is trading at $115. At the end of the second year, the bond trades at $100.
|
|
Write a paper in which you define cognitive psychology
: Write a paper in which you define cognitive psychology. Address the following:Identify at least four key milestones in the development of cognitive psychology as a discipline.Discuss the importance of behavioral observation in cognitive psychology.
|