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Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Write a reflection that addresses the following:
Question 1: Why are integrated marketing communication plans so important to marketers?
Question 2: What are the benefits and challenges of implementing an IMC?
Question 3: Identify a primary benefit of advertising online
Question 4: If a company A has come up with the new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions which this company can come up with in order to promote Akamu the new product.
What is viral marketing? How do marketers use brand ambassador or brand evangelists?- What is social media? What are social networks?
If not, how could it have been used? Did or would relationship selling make the selling or buying experience more pleasant? How?
Read about "Crowdsourcing" platforms supporting microwork such as Amazon's Mechanical Turk. Describe an example/scenario that illustrates how a crowdsourcing platform can be used to semi-automate financial industry related tasks.
Your plan should adopt an integrated marketing communications approach and include consideration for all elements of the marketing communications mix
What types of British companies would most likely benefit from joining EMU?- Why would multinationals be interested in Britain adopting the euro?
What "signifiers" have you noticed during this election cycle? Are there any myths you associate with these signs? How can myths keep power structures in place?
What are some indications that consumers are becoming increasingly more selective in exposing themselves to marketing messages
List the basic elements involved in developing a global marketing mix. - Describe at least three situations where an American company might want to keep the product the same but alter the promotion.
What information can help the hospital stay competitive?What would you like to know about the stakeholders of the organization?
About Pizza Hut-Popeyes and Taco Bell Assignment help and solutions:-Include at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats
Modify the product mix, outline why this approach would be successful given that Coke has already implemented many of these marketing tactics.
Who are the consumers that are using the product, brand, or category? What differentiates them from non-consumers? How can they be grouped?
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