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Identify a potentially attractive target market

Assignment Help Marketing Management
Reference no: EM131291576 , Length: 3000 Words

Strategic International Business Management:-

ASSIGNMENT BRIEF:-

Write the assignment is 3000 words.

Using Lidl (https://www.lidl-info.com/) as a case company:

1. Identify a potentially attractive target market for the company's future international expansion strategy. You will be provided with 3 specific countries below to choose from. In order to identify which of these 3 countries represents a potentially attractive target market, you are required to undertake a comparative PESTEL analysis of the macro-environmental factors of the 3 countries.

2. Discuss your rationale for the selection of your chosen market. Your rationale should be justified with a more detailed discussion of your PESTEL analysis of the macro-environmental factors of your chosen market which you have presented in the appendix.

This task must be presented in the first section of the main body of your report.

3.Critically analyse the opportunities and threats in the firm's industrial environment in your chosen market. Application of a relevant model or framework such as the 5-Forces analysis is required - a SWOT analysis isnot acceptable.

This task must be presented in the second section of the main body of your report.

4.Critically analyse the strengths and weaknesses in the firm's internal environment which may support or challenge the firm's expansion into your chosen market. Application of a relevant model or framework such as a VRIO analysis is required - a SWOT analysis isnot acceptable.

This task must be presented in the third section of the main body of your report.

5. Evaluate the various modes of entry available to the firm and recommend - with justification based on the findings of your analyses in Tasks 2, 3 & 4 above

• The most suitable mode of entry that willenable this strategic international expansion to be a success for the firm.

This task must be presented in the fourth and final section of the main body of your report.

You are strongly advised to structure your report in the same order as the assignment tasks set out above.

Include a list of references used at the end of the report (presented Harvard style).

Countries to choose from: You are required to undertake a comparative analysis of the macro-environmental factors of the following 3 countries in order to identify a potentially attractive target market for your case company (Task 1):

• Canada
• Estonia
• Turkey

Learning Outcomes to be assessed
This assessment assesses how well you can do the following (as outlined in the module specification):
• Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts
• Produce a creative strategic solution to a business problem for an organisation facing diverse challenges, taking into account the firm's external and internal environments

Key Skills to be practised/assessed
This assessment assesses how well you can do the following (as outlined in the module specification):
• Develop their analytical and problem solving skills.
• Improve their research skills and data analysis.
• Work both individually and collaboratively to solve a given problem.
• Develop effective written and oral communication and presentational skills.
• Improve their planning, organising and time management skills.

Given the readings are of:

1. CIMA Strategic Scorecard Boards Engaging In Strategy
2. Competitive Advantage Of Nations
3. Distance Still Matters
4. WEF Global Competitiveness Report 2013-14

https://www.dropbox.com/s/a4b4bktkqm46nws/Readings.rar?dl=0

Verified Expert

This assignment has been prepared on the case of LIDL. The assignment inclusive of the word count in the appendix is more than 3000 words. The appendix was the first requirement. The remaining all points of the requirement have been covered in the same format as asked originally. References has been done appropriately and in text has been focused upon. appendix is complete. Focus was laid on providing recommendations as well. The market selected is Canada.

Reference no: EM131291576

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