Reference no: EM131270513 , Length: 3950 Words
Strategic International Business Management case company:
1. Identify a potentially attractive target market for the company's future international expansion strategy. You will be provided with 3 specific countries below to choose from. In order to identify which of these 3 countries represents a potentially attractive target market, you are required to undertake a comparative PESTEL analysis of the macro-environmental factors of the 3 countries.
This background analysis must be included as an appendix and must be no more than 5 pages in length.
2. Discussyour rationale for the selection of your chosen market. Your rationale should be justified with a more detailed discussion of your PESTEL analysis of the macro-environmental factors of your chosen market which you have presented in the appendix.
This task must be presented in the first section of the main body of your report.
3.Critically analyse the opportunities and threats in the firm's industrial environment in your chosen market. Application of a relevant model or framework such as the 5-Forces analysis is required - a SWOT analysis isnot acceptable.
This task must be presented in the second section of the main body of your report.
4.Critically analyse the strengths and weaknesses in the firm's internal environment which may support or challenge the firm's expansion into your chosen market. Application of a relevant model or framework such as a VRIO analysis is required - a SWOT analysis isnot acceptable.
This task must be presented in the third section of the main body of your report.
5. Evaluate the various modes of entry available to the firm and recommend - with justification based on the findings of your analyses in Tasks 2, 3 & 4 above - the most suitable mode of entry that willenable this strategic international expansion to be a success for the firm.
You are required to undertake a comparative analysis of the macro-environmental factors of the following 3 countries in order to identify a potentially attractive target market for your case company (Task 1):
- Canada
- Estonia
- Turkey
This assessment assesses how well you can do the following (as outlined in the module specification):
- Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts
- Produce a creative strategic solution to a business problem for an organisation facing diverse challenges, taking into account the firm's external and internal environments
|
Develop a demonstration prototype system
: ISY103 - Database Management for Business Individual Project: Database Case Study. Using MySQL, you are required to develop a demonstration prototype system that handles hotel bookings and payments. Use MySQL to create a new database called HMS
|
|
What are the fundamental flaws of given thinking
: After the deal was signed, many Finnish companies expected that contracts and money would start rolling in by merely calling up McDonnell Douglas.- What are the fundamental flaws of given thinking?
|
|
Use the naïve and the econometric hedging ratios
: Use the naïve and the econometric hedging ratios to calculate: Actions to take, Return from Cash Market, Return from futures market, net return from cash and futures markets and net realized price of live cattle (cents/lb.)
|
|
What was alfred wegener hypothesis for continental drift
: Provide a brief summary of how the scientific method is applied to develop the theory. Explain 1 example of invention or innovation that was used or is currently used to collect more information on the continental drift theory and ..
|
|
Identify a potentially attractive target market
: Identify a potentially attractive target market for the company's future international expansion strategy. You will be provided with 3 specific countries below to choose from.
|
|
Letter and spirit and the affordable care act
: Discuss some terms and conditions in the contract that reflects the letter and spirit and the Affordable Care Act
|
|
Fundamental lessons the ten principles of economics
: As part of a marketing research committee for your organization, you have been assigned the task of preparing a 700-word research paper about current microeconomic thought and theory. Identify the fundamental lessons the Ten Principles of Economic..
|
|
What are the harmful impacts of the pollution
: Describe impacts to both humans and to ecosystem structure and function. What steps are in place to eliminate the pollutant or to mitigate harm from the pollutant? Describe examples of laws or regulations that apply to the pollution and its sources.
|
|
What should these policies or laws regulate or encourage
: Describe the economic impact of the law. Provide specific economic data from credible references. Has the law improved the environment or situation? Provide specific data from credible references. Do you think that sound science has proven that globa..
|