Identify a potential foreign market for your firm or product

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Reference no: EM132307565 , Length: word count:2800

International Business Assignment -

Assignment brief: Below is your assignment for International Business. Please read the brief and instructions thoroughly.

For this assignment you are required to:

a) Identify a specific firm and/or product from a country that you are familiar with, and discuss the need for the firm and/or its product to go into a foreign market.

b) Identify a potential foreign market for your firm or product. Conduct a detailed assessment of macro-environmental factors in your chosen foreign market, and clearly explain how these macro-environmental factors may create business opportunities or challenges for your firm and/or its product.

c) Recommend a general strategy that your firm should adopt when expanding into your chosen foreign market (i.e. international, localisation, global standardisation and transnational strategy) and provide justification for your recommended choice.

d) Suggest which entry mode you believe will be more suitable for your chosen firm and why (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary).

Ensure you include the following sections: service.

Introduction: A brief description of the target market and why it has been chosen.

Body of the report: Analysis of political, economic, legal, financial and cultural factors.

Assessment of business opportunities and challenges. Recommendation of international strategy. Recommendation of entry mode.

Overall recommendations and conclusion. In order to do well, you need to structure your discussion appropriately, use good references, and clearly link recommendations to the description and analysis presented earlier in the report. This assessment is an individual assessment.

The required word length for this assignment is 3000 words.

Reference no: EM132307565

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len2307565

5/16/2019 9:34:16 PM

The required word length for this assignment is 2800 words. In terms of structure, presentation and style you are normally required to use: ABS preferred Microsoft Word settings and Author-date style APA referencing (which includes in-text citations plus a reference list). Note that you are required to use 6-12 references (in-text with full reference details in the reference list). All reference must be from credible source such as books, industry-related journals, magazines, company documents and recent academic articles. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level.

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