Identify a potential ethical issue with this method

Assignment Help Marketing Management
Reference no: EM131113136

Discussion

Sampling and Collecting Quantitative and Qualitative Data

It is often not possible or practical to study an entire population, so researchers draw samples from which they make inferences about a population of interest. In quantitative research, where generalization to a population is typically valued, a researcher's ability to make such inferences is only as good as the sampling method she or he uses to obtain the sample. Although generalization is typically not a goal in qualitative research, sampling is no less important. Indeed, for quantitative, qualitative, and mixed methods research, sampling is a critical aspect of the research process.

With a sampling strategy in mind, attention then turns to collecting data from the sample. Specific methods of data collection produce specific types of data that will answer particular research questions, but not others; so here, too, as covered in previous weeks, the research questions inform the type of data that are needed (numerical or non-numerical) and how the data will be obtained (e.g., interviews, experiments, document analysis, surveys, observations).

For this Discussion, you will consider sampling strategies. You will also explore the strengths and limitation of various methods of data collection and their ethical implications. Last, you will consider measurement reliability and validity in the context of your discipline.

With these thoughts in mind, if your last name starts with A through L, use Position A. If your last name starts with M through Z, use Position B.

Position A: Probability sampling represents the best method for selecting research participants.

Position B: Nonprobability (or purposive) sampling represents the best method for selecting research participants.

A restatement of your assigned position. Defend your position with examples and support from the scholarly literature. Next, select a method of data collection and briefly explain its strengths and limitations. Then, identify a potential ethical issue with this method and describe a strategy to address it. Last, explain the relationship between measurement reliability and measurement validity using examples from your discipline.

Be sure to support your Main Issue Post and Response Post with reference to the week's Learning Resources and other scholarly evidence in APA Style.

Read a selection of your classmates' postings.

Respond by a classmate who was assigned the opposite position by further supporarting or respectfully countering his or her position.
 
· My name start from A to L
· Discussion Answer should be 1to 2 pages

Reference no: EM131113136

Questions Cloud

Calculate the efficiency of the induction generator : The constant losses from a no-load run as a motor are given to be 220 W, of which 70 W represents friction and wind age losses. Calculate the efficiency of the induction generator.
Why derived demand important for companies selling products : Why is the concept of derived demand so important for companies selling products and services to other organizations? What is an example where an industrial company has benefited from changes in end-consumer demand?
Determine the 50- hz applied voltage : Determine the 50- Hz applied voltage and the slip at which the motor will develop a torque equal to its 60-Hz full-load value.
Develop a scenario that will benefit the citizens of both : Consider the no-trade input/output situation presented in the following table for countries X and Y. Assuming that free trade is allowed, develop a scenario that will benefit the citizens of both countries.
Identify a potential ethical issue with this method : For this Discussion, you will consider sampling strategies. You will also explore the strengths and limitation of various methods of data collection and their ethical implications. Last, you will consider measurement reliability and validity in th..
Determine the ratio of the following in the rewound motor : Rotor resistance referred to the stator. Repeat the problem, given that the original rotor is rewound with the same number of turns as originally, but with one-half the original cross section of the conductor. Neglect the changes in the leakage fl..
Which structure would constituents be likely to evade taxes : Under which structure would more constituents be likely to evade taxes? Support your assertions with three reputable academic resources.
Compute the opportunity cost of producing food instead : Country C can produce seven pounds of food or four yards of textiles per unit of input. Compute the opportunity cost of producing food instead of textiles. Similarly, compute the opportunity cost of producing textiles instead of food.
Instantaneous access to information via internet would affec : collect information about Nokia, including the recent stock price history and analysts' views of the company. Discuss what you learn about the company. Also discuss how the instantaneous access to information via Internet would affect the nature and ..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd