Reference no: EM132847371

Case study:

In the late 1960s, the Ford Motor Company was losing market share to foreign competitors that were selling small, fuel-efficient cars. CEO Lee Iacocca confidently proclaimed to the market, the goal of producing a new car that would be "under 2000 pounds and under $2,000" and would be available for purchase in 1970. 

In 1971, after many levels of management signed off on safety checks, the development of the car, the Ford Pinto was announced. One omitted safety check concerned the fuel tank, which was located behind the real axle in less than 10 inches of crush space. Lawsuits later revealed what Ford should have corrected in its design process: the Pinto could ignite upon impact. 

Investigations revealed that when Ford discovered the hazard, executives decided that instead of repairing the faulty design, the cost of correcting the design outweighed the potential risks.

From the scenario:

• Identify a possible business problem and develop a qualitative research question (RQ) that will address the business problem
• Explain the type of qualitative inquiry your RQ belongs to and and how it connects to the business problem.