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Discussion: New Product Classification
Objective: To identify a new product and classify it based on the categories of new products.
Task: As part of this assessment, you are required to identify a new product and classify it based on the categories of new products. To begin, you will need to conduct research to identify a new product that has recently been introduced to the South African market. Once you have identified the product, you will need to analyse the product and determine which category or categories it belongs to.
The categories of new products include: New-to-the-world products New product lines Additions to existing product lines Improvements and revisions to existing products Repositioned products Cost reductions.
Review the scenario Tim's Coffee Shoppe. You will begin to create a foundation for your marketing plan. Describe the competitive environment in this industry
Describe the purpose of the global marketing research described in the article?
FINAL MARKETING PLAN PROJECT-objectives, value proposition and the choice of target market, positioning of the product, product strategy, pricing strategy .
Consider each step in the selling process. Which steps could be conducted through technology (Internet, webinars, etc.)?
Gladwell argues that marketing research techniques like focus groups are not effectivebecause we usually react to products quickly and without much conscious thought. So, it's better to solicit consumers' first impressions rather than getting them..
Marketing Plan: This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Define your company's target market. Outline the demographic information for your company
Define ways in which you would go about networking to explore opportunities in your career field and obtain more information for yourself.
Comment on the following statement: ‘‘With monetary union, the era of protection for European firms and workers has come to an end.''
From the e-Activity, determine the strategy behind De Beers' shift from controlling supply to building relationships. Speculate how much control.
Determine the opportunities and threats facing Hyundai globally at the turn of the 21st century in order to evaluate the decision to enter the Chinese market.
to correctly identify opportunities and threats to their product marketing managers need to understand the marketing
As you have read about in our lecture, we have used a lemonade stand to help us understand some basic concepts of business. Create a Mission Statement for your Lemonade Stand
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