Identify a multichannel company

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Reference no: EM133795613

Case: Based on the "Popshop Live: Streaming E-Commerce for Gen-Z" video case. A discussion of channels or place as a marketing strategy that companies use to bring their products to customers(Book your online tutor now).

Discuss the following:

Question 1: Which environmental factors drove Popshop to select an e-commerce channel?

Question 2: Do you believe "live-streaming shopping" can complement a brick-and-mortar channel?

Question 3: Identify a multichannel company. Explain the drivers of each channel. Could this company's channels be improved? Explain your answer.

Reference no: EM133795613

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