Identify a minimum of imc tools in the promotional mix

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Reference no: EM133342786

Question: Given your identified target market, the product life cycle, and the competitive landscape shown in your positioning, Identify a minimum of 3 IMC tools in the Promotional Mix (e.g. Personal Selling, PR, Sales Promotion, Direct Response, Word of Mouth, Advertising - broadcast, print, etc.) you think would meet your Promotional objective. Provide rationale.

Reference no: EM133342786

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