Reference no: EM131442026
Paper on the importance of market research In your Marketplace Simulation game play today, you will be concentrating on growth options and using market research to help you in your decision making. Bont and Hamersveld (2007) tell us "Today, organisations, when making key decisions, are mindful of the importance of ensuring that they understand the views and opinions of current and potential customers and know what competitors are doing in the marketplace" (p.3).Understanding the role of market research and the many methods for conducting market research will be valuable for your work in this class and others in your program.Learning from Subject Matter Experts (SME) in market research is the focus of this week's Assignment and Discussion. View some ideas on how you can identify a market research professional or company. Reference Bont, C., & Hamersveld, M. (2007). Market research handbook. Chichester, West Sussex, England: John Wiley & Sons. Chapter 4: The Market Research Process. Page 99-128 For this Assignment you will be:
- Reviewing the information in this week's Reading and sources you identify in your own research. Identifying areas about market research that are particularly interesting to you or that you would like to know more about. Creating a set of 3-6 questions using the information you have gained in your Reading and research that will help you gain a greater understanding of these areas. Identifying a market research professional or a company where a representative can talk to you in more detail about the market research process. View some ideas on how you can identify a market research professional or company. Conducting an interview with a market research professional or a company representative. Using the results of this research to make specific recommendations on how it can be applied to the Marketplace Simulation.You will post the results of your work in a 3-4 page APA formatted paper, not including cover and reference page, to your Unit 4 Discussion Board by Saturday night. Your peers will be commenting on your work and youshould use this feedback to improve your paper in anticipation its final submission to the Unit 4 Assignment 1Dropbox by Tuesday night.Grading Rubric Criteria Maximum Points
1. Provide an overview of Market Research using this week's Reading and at least two other academically credible sources you identify in your own research.
2. Identify at least two areas of market research and/or data gathering/analysis techniques that you want to learn more about. Describe why these are of interest to you. 3. Create a set of questions to use in an interview using the results of your research and Reading.
4. Identify a market research professional or a company where are presentative can talk to you in more detail about the market research process.
5. Complete the interview and write up the results. 156. Conclude by providing specific recommendations on how you can apply this information to increase your success in the Marketplace Simulation. 107. Writing style, grammar, APA format, and citation style compliance.
|
Evaluate the pros and cons and determine the best decision
: Recently, Fantastic University undertook a building project which required $6.5 million of capital. The university had endowment funds of more than $15 million and a triple A bond rating.
|
|
Study how disabilities are accommodated in the country
: Study how disabilities are accommodated in that country (e.g., is there an equivalent to the Americans with Disabilities Act, accommodations in school, accessible areas, etc.?).
|
|
Calculate mini cash flow statement
: Calculate Mini Cash flow statement with a break even point in 3 years. Describe Foreign exchange risks and how to protect your investments against foreign exchange risk in Portugal?
|
|
Identify the facilities that representatives from each hotel
: Identify the facilities and services that representatives from each hotel might stress when attempting to convince Mr. Butler that their hotel can meet the needs of all three groups.
|
|
Identify a market research professional
: Identify a market research professional or a company where are presentative can talk to you in more detail about the market research process.
|
|
Create an ios chart for investment
: Create an IOS chart with the following investment alternatives: Alternative A has an IRR of 8% and will add $10 million to the capital structure, while alternative B adds $12 million but returns 6.5%.
|
|
Review impact of the change on the human resources function
: Recommend a follow-up plan to review impact of the change on the human resources function, additional personnel required, ways to recruit personnel, organizational alignment, and cost changes.
|
|
Define what a methodology is and the role it serves
: Define what a methodology is and the role it serves in project management.Familiarise yourselves with the various methodologies in the list below. Choose two methodologies from this list to compare and contrast, analysing the similarities and differe..
|
|
What program do you feel would be most essential
: Considering your knowledge of the various programs, what program do you feel would be most essential within your workplace? If you already have a quality management system in place, do you feel that the program is the right fit?
|