Identify a major business you believe is customer-centric

Reference no: EM133498168

Question 1. Identify a major business you believe is customer-centric.

Question 2. Research the business' business model, global strategy, brand, vision, and culture.

Question 3. In 2-4 pages, discuss a-c below. Ensure your ideas are well-developed and grounded by your textbooks or other appropriate sources.

Based on the tasks above, discuss:

a. your findings from tasks 1 and 2,

b. research and insight that was or could have been undertaken to align the strategy with the customer,

c. KPI's that are used or should be used to measure the levels of customer-centricity

Reference no: EM133498168

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