Reference no: EM133196720

Q1a. Identify a geographical area and market segment that the agency will service - give reasons as to why it is a good business opportunity. Describe the market (geographic and demographic) that the agency will operate in. You should assess the size of the market, the sub-section(s) you will be targeting, your potential market share and income potential. Estimate demand for property sales, property management and any other services that the agency might deliver.

Q1b. Document range of services to be provided with estimated service fees and charges.

Q1c. Discuss some ways you could market the agency within your chosen area. Include an analysis of the activities (i.e. prospecting) you will need to do to achieve the income (from settled sales) you will require from your business.

Q1d. Describe the type of clients you will be targeting.

Q2a. Find a favourable location for the office within your chosen area. Explain why you have chosen this location for the office and include the address of the property including its features (size, rooms, access, features).

Q2b. Will you be purchasing or leasing the business premises you have identified? Give reasons why.

Q2c. State the legal business structure the agency will operate under including justification of why you have you chosen this structure?

Q2d. List 2 possible sources of funding for the business

2e. List 2 specialist services and sources of advice that may be required

Q3. Identify the anticipated initial staffing levels of the agency. Your answer should address the number of staff, their job positions and functions. You should also include a brief profile of each of the job positions and justification for each position.

Q4. Describe your competition identifying their current market presence and market share, their fee structure, current marketing thrusts and their likely responses to you opening a new business in competition to them.

Q5. Outline your business objectives for the first three years remembering that objectives must be specific and measurable. Make sure to include short, medium and long-term goals.