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Identify a consumer promotion

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Assignment:

Consumers can be divided into four categories based on how they respond to consumer promotions.

Explain the characteristics of each group.

  • You are a marketing intern for Chic Shaque, a retailer of contemporary fashions, bedding, bath, gifts and home decor.
  • For each of the consumer promotion groups, identify a consumer promotion that you think is the best. Explain why for each. Be sure to based your reasons on textbook materials and/or your independent research. (Include source)
  • Of the four consumer promotions you just identified, which would you recommend for Chic Shaque? Why?

Reference no: EM133649146

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