Reference no: EM132412168

In your individual assignment - you were a member of the Board of an Australian Company and you were preparing to open an office. In that country, Now that you have opened the office you need to decide which Australian company and product or service you will develop in this target country and plan for how you are going to do it.

Company - PENRITE OILS

Country - MOLDOVA

Relevant issues to discuss include the following:

Question 1. Identify a company with products or services that you would like to market in this country. Identify the specific rationale that makes your idea a viable business opportunity (use the VRIO framework). You may want to consider even outsourcing some of the processes to a foreign country.

Question 2. Identify the distinctive features of doing business in the two target countries (e.g., demographics, economic conditions, competition, political/legal forces, cultural forces, etc.) and conduct a Risk Assessment that describes the various risk factors associated with doing business in each of these countries (e.g., political risk, currency risk, economic risk, property rights risk, etc.). Compare the two countries and determine which country is more attractive for your company to do business in.

Question 3. Develop a Target Country Entry Strategy to enter the country of choice (e.g., exporting, piggybacking, counter trade, foreign production, etc.) considering the risks identified.

Question 4. Develop a brief Target Country Entry Plan (what will you do in the first 2 years of operation?) that considers the risks and opportunities previously identified.

I. Executive Summary-half page summary of Target country, entry strategy and plan

II. Table of Contents

III. Introduction - Purpose of Report; Brief explanation of product and target country

IV. The Company - Explanation of the company and goods or service that you will provide (VRIO framework)

V. Target Countries - distinctive features of doing business and the risks identified for each country

VI. Entry Strategy- how you will enter and justification

VII. Entry Plan - what are your targets in the first 2 years of operation? How will you capitalize on opportunities and
mitigate risks?

VIII. Conclusion - brief summary of the key points of your entry strategy and plan

IX. References - list of references used to research the report