Reference no: EM132829320
Identify a company that manufactures products or offers a service.
Then take some time to investigate the company and their business.
-What products or services do they sell?
-Is the company a market leader? At the bottom? Or somewhere in between? What is your justification?
-What is the company's key objective (that is, are they focused on profits, market share, growth, brand positioning, etc.)?
-How do their products or services differ from those offered by the competition?
-What are some of their major expenses (fixed and variable) they incur on the products manufactured or services provided?
Choose a pricing strategy (competitive analysis, cost-based pricing, or value-based pricing) that the company you are analyzing should use to forecast its costs on items or services it will sell.
Once you have identified a pricing strategy, and have come up with a price for a product or service, complete the cost + profit formula.
Submit a one page summary in which you:
-Identify the pricing strategy selected.
-Explain why that strategy was selected.
-Share the cost + profit formula using the information you gathered from your investigation and the results. explain how you came up with the cost based on the information.
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